Nurturing India's finest innovations
The ask
The CSR arm of a well-known FMCG giant wished to create visibility around biennial innovation-focused awards. Recognize and reward India’s finest disruptive innovations.
What was our approach?
- Build awareness around the awards, innovators and disruptors
- Highlight business leaders and sector-specific experts associated with this initiative
- Relay inspiring journeys of past winners to inspire future innovators
Towards this, we
- Issued two high impact announcements
- Organized close to 30 media interviews
- Planned and executed 3 marketing collaborations
- Hosted an industry leader and innovation focussed roundtable discussions
Issued two high impact announcements
Organized close to 30 media interviews
Planned and executed 3 marketing collaborations
Hosted an industry leader and innovation focussed roundtable discussions
What did all this result in?
- 500 innovators submitted their entries for the awards
- 245 media coverage clips
- Reached 10,456,548 readers
500 innovators submitted their entries for the awards
245 media coverage clips
Reached 10,456,548 readers
How did these activities help innovators and business leaders?
- Industry experts and past winner were profiled in India’s leading business magazine
- They also relayed the failure and success stories through online and video stories
- Innovations of India's finest changemakers were televised nationally on a leading business TV show
Thus, allowing innovators to build visibility among India’s leading investors and open discussions for funding
We help service-led organizations communicate their larger goals for the greater good through unique communication approaches.
Case Study
- Strategic Communications for CSR & Innovation Ecosystems
- Legal Marketing and Legal Communications
- Scaling a Peer-Led Founder Network in India Through Strategic Communications
- Private Equity Fund Communications Strategy Ahead of Fundraising
- Legal Communications for Practice Area visibility
- Building Financial Literacy through Content
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