The AI Mirror: Managing Your Institutional Reputation in the Age of Algorithmic Discovery
In the traditional architecture of reputation management, the “gatekeepers” were human: editors, analysts, and stakeholders who filtered information through the lens of experience and intuition. Today, a new, silent intermediary has emerged. Large Language Models (LLMs) and search-generative engines now act as the primary interface between an institution and its global audience. This is the […]
